Thursday, April 4, 2013

U.S. Paper Capacity Stable Through 2015

American paper capacity to hold steady through 2015
The American Forest & Paper Association (AF&PA) recently released the 53rd Annual Survey of Paper, Paperboard and Pulp Capacity, reporting that U.S. paper and paperboard capacity declined 1.6 percent in 2012 but will hold essentially stable over the next three years (2013 through 2015).
Paper and paperboard capacity is slated to decline 0.4 percent in 2013 but then rise 0.6 percent in 2014 and 0.2 percent in 2015.  For the entire three-year projection period, paper and paperboard capacity is expected to rise 0.4 percent at an average annual rate of 0.1 percent.
Tissue paper and containerboard grades are slated to add capacity during the next three years, while capacities for newsprint and printing-writing paper grades are expected to decline.  The survey findings indicate that boxboard capacity will hold essentially stable.

UPM Annual Meeting: CEO Highlights Growth Areas

UPM's President and CEO Jussi Pesonen at the Annual General Meeting:
UPM's President and CEO Jussi Pesonen stated his confidence in continued steady development of UPM's growth businesses at the company's Annual General Meeting held today at the Helsinki Exhibition & Convention Centre, Finland. He also underlined the importance of improved margins and stringent cost control on Group level and in the mature European businesses to maximise the cash flow of the company.
Pesonen highlighted that since 2007, UPM's Pulp, Energy, Label and Asian Paper Business have grown by 43 % in the topline. Despite the economic slowdowns during the period, these businesses have shown positive and profitable growth figures.

Sappi Donates $100,000 for Scholarships

Sappi Fine Paper North America has donated $100,000 over the course of four years to the University of Maine Pulp and Paper Foundation to establish an endowed scholarship fund for engineers. The Sappi Scholarship Fund is a Leadership Gift to the University of Maine Pulp and Paper Foundation's $2 million fundraising campaign, which begins this year.

Direct Mail Favored by Affluent, Too

In an independent survey of affluent recipients of RSVP luxury card packs, recipients indicated they prefer and open the RSVP packs because they "save them money."
"Advertisers may find it surprising that this affluent demographic likes to save money as much as anyone else," says Dave Tropf, RSVP CEO. "In fact, another study, conducted by NCH, indicates that coupon usage actually increases as household income rises and that more than 96 percent of consumers with annual incomes exceeding $100,000 use coupons."

Direct Mail v. Email: No Contest!

Direct Mail v. Email: No Contest!:
A few weeks ago, a direct marketer asked me about the value of direct mail versus email. We often address “ROI” issues like these in Marketing AdVents, the monthly newsletter of the Direct Marketing Association of Washington (DC), of which I am editor. The answer is, of course, “Let’s find out.”
You’ll hear direct mail advocates argue that nothing works as well as a targeted letter containing the perfect response device, mailed to the right recipient. In the April issue of AdVents, Kevin Mills, director of membership for the National Legal Aid & Defender Association, put it this way: “With more than 15 years of experience developing marketing strategies to increase membership and member benefits, I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful.”

February Commercial Print Ships Down

February US Commercial Printing Shipments Disappoint, but January Shipments Revised Higher (Dr. Joe):
The US Department of Commerce reported that shipments of commercial printers for February 2013 were $5.994 billion, down -$169 million compared to 2012. This was the first time that shipments were below $6 billion since January 1992. On an inflation-adjusted basis, those 1992 shipments would be $9.9 billion today. January 2013 shipments, however, were revised up by +$121 million, and were +$269 million compared to January 2012.

NAPL Economists: Modest Growth in 2013

NAPL Economists See Modest Growth for Balance of 2013: In the just-released Spring edition of the Printing Business Conditions report, National Association for Printing Leadership (NAPL) economists note that industry sales increased in 2012 for the first time in five years, but the gain was very modest, and a combination of economic and competitive conditions will likely continue to limit overall industry sales growth this year.

Nature Conservancy Magazine Takes Ads

Nature Conservancy Magazine Takes Ads for First Time: Nature Conservancy magazine, the member benefit of the environmental conservation organization of the same name, has begun accepting advertising for the first time in its history. The switch coincides with a frequency upgrade from quarterly to bimonthly. Ads will appear both in the magazine and on its website.

The New Yorker Adds Science & Tech

The New Yorker Launches Science & Tech Vertical:
The New Yorker today added another category to its main nav bar—Science & Tech. The vertical is the latest in a series of new content features added to the site in the last year, including the Humor Channel and the Political Scene hub.

PRC Reviewing USPS Delivery Plans

U.S. Regulators Reviewing USPS Five-day Mail Delivery Plans: U.S. Postal Service ( USPS ), which recorded a $16B loss last year and expects to lose around $7.5B this financial year, believes reducing letter delivery services by a day per week could save $2B a year. The Postal Service has been bound by U.S. federal appropriations legislation to provide six-day-a-week mail delivery since the early 1980s. However, after last year saw Congress failing to pass reforms including a move to five-day-a-week mail delivery, Postmaster General Patrick Donahoe ordered a reinterpretation of the law.

Turner Buys 1,500 Wiley Titles

Turner Publishing today announced that it has acquired assets from John Wiley & Sons, Inc.'s (NYSE: JWa, JWb) pets, crafts, and general interest consumer publishing program. The terms of the acquisition, which closed April 2, 2013, were not disclosed. 
Turner acquired the digital and print assets for approximately 1,500 Wiley titles from its consumer pets, crafts, and general interest publishing programs. Notable brands, authors, and titles include Howell Book House and Baseball Prospectus.

Folio: People on the Move

People On The Move | 4.2.13:
Jack Laschever has been promoted to president of Forbes Conferences. Laschever was previously vice president of sales and marketing for Forbes online.
Pace, a custom content marketing company, has made managerial changes: Heather Keets Wright has been promoted to the newly created position of group content strategy director. Cindy Philips has been promoted to managing director of the inflight entertainment practices division. Angus Macaulay has been named group vice president of marketing and sales.
And more...

International Sign & Printmakers Guild Growing Quickly

International Sign & Printmakers Guild Reaches 1000 Members within Two Months of Organization’s Launch: The International Sign & Printmakers Guild, a member-led organization designed to help sign and print providers grow their businesses and reduce costs, has announced that 1000 sign and print business have already signed-up to join the new organization. This follows its official launch only two months ago by founding sponsor SA International (SAi), and represents one of the fastest growing membership organizations in the sign & print industry.

ANA: Marketers Cutting Budgets

ANA: Marketers continue to cut budgets: Despite improvements in the economy, the vast majority of marketers continue to push for cost savings and budget reductions, according to a new report from the Association of National Advertisers. According to the ANA's “2013 Recession Survey,” 82% of marketers are looking to cut costs, and two-thirds of those plan to reduce their marketing budgets by up to 10% this year.

Penquin Changes E-book Library Policy

Starting Tuesday, libraries can offer e-books from Penguin Group (USA) at the same time that the hardcover comes out, a switch from the previous policy of delaying downloads for six months, the publisher told The Associated Press. While vastly more e-books are available to libraries compared with a few years ago, Penguin and other publishers have limited digital access for fear of losing sales. The American Library Association has been calling for less restrictive terms.

SEC: OK to Use Social Media to Inform Investors

SEC Says Social Media OK for Company Announcements if Investors Are Alerted: The Securities and Exchange Commission today issued a report that makes clear that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information. The SEC’s report of investigation confirms that Regulation FD applies to social media and other emerging means of communication used by public companies the same way it applies to company websites. The SEC issued guidance in 2008 clarifying that websites can serve as an effective means for disseminating information to investors if they’ve been made aware that’s where to look for it.