Reader’s Digest Partners With HMN

http://www.foliomag.com/2013/reader-s-digest-partners-hmn-turns-tv#.Uk8ZnySYyKw

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. The burden of fulfilling the subscriptions outweighed the advertising benefits; Guth decided to slash the rate base from 5.5 million to 3 million.
The strategy is playing out in medical waiting rooms where Reader's Digest is distributing about half a million free issues this year. They'll deliver none in 2014.