VSS predicts b-to-b media will grow 4.9% this year: New York—The b-to-b media sector will grow 4.9% to $26.60 billion this year, according to the “VSS Communications Industry Forecast” released by Veronis Suhler Stevenson.
Overall communications industry spending in the U.S. is expected to rise 5.2% this year to $1.18 trillion. It will grow at a 5.2% CAGR from 2011 to 2016.
VSS said the Business & Professional Information & Services sector will grow 7.2% to $204.40 billion this year. The sector will post a 7% CAGR from 2011 to 2016, fueled by growth in business and professional services related to economic, financial, marketing, and scientific and technical Information, as well as technology services, VSS said.
