Global Forest/Paper Industry’s Sustainability Record

http://www.icfpa.org/resource-centre/sustainability-information

The International Council of Forest and Paper Associations (ICFPA) released its 2013 Sustainability Progress Report showing improvements on a range of sustainability indicators and focusing on the industry's contributions toward a green economy.

The ICFPA and its members have made strong and clear commitments to sustainable development and to working with other stakeholders in ensuring that environmental, social, and economic benefits of forest resources are available to current and future generations. Since the signing of the historic CEO Leadership Statement on Sustainability in 2006, ICFPA has published a biennial report on its members' progress and performance in areas such as climate change, sustainable forest management, fighting illegal logging, and investments in workers and communities.

Greenhouse gas emissions intensity has been reduced by 16 percent between 2005 and 2011.
The share of bio-energy in the industry's fuel mix has increased by 5 percentage points since 2005 to 58 percent.
The number of hectares certified to a third-party sustainable forest management certification system increased by 38 percentage points since 2000 to 50 percent of wood supply.
Global paper recycling rates have increased by 10 percentage points between 2001 and 2011 to 56 percent.
Sulfur dioxide (SO₂) emissions decreased by 34 percent between 2005 and 2011.

Lincoln Paper Has Pipeline Deal

http://bangordailynews.com/2013/06/08/business/lincoln-paper-inks-deal-to-pipe-natural-gas-into-lincoln/

Bangor Natural Gas LLC and Lincoln Paper and Tissue LLC have inked a deal to extend a compressed-gas pipeline to the mill by late next year, officials said.

The pipeline will make the mill an oil-free facility and cut the energy costs of the town's largest employer by 40 percent, said Keith Van Scotter, co-owner of Lincoln Paper and Tissue.
The pipeline gas will also be available to residents and other area businesses, providing potential energy savings and a lure to new business and investors, Town Council Chairman Steve Clay said.

Fibre Costs Fell Worldwide

World fibre costs fell worldwide
Wood fibre costs, which can account for up to 70 percent of the production costs for a pulpmill, fell in many markets during the 1Q/12, according to the Wood Resource Quarterly. The biggest declines were seen in Western Canada, Europe and Brazil, while Chile, Australia and New Zealand experienced some minor price increases for pulplogs and chips during the quarter.
The global pulp market is mired in uncertainty: uncertainty when China will move into buying mode, uncertainty about where the European economy is heading and uncertainty if low spot prices for softwood market pulp will push pulp mills in Europe and North America to take market-related downtime.

Twin Rivers Union Welcomes New Owners

The union representing workers at Twin Rivers Paper Company welcomes its acquisition by Atlas Holdings and Blue Wolf Capital Speaking at today's press conference announcing the acquisition, Communications, Energy and Paperworkers Union President Dave Coles said, "this is a positive step forward for Twin Rivers, for CEP Local 29, and for our retirees."

Coles said the union will be working with the new owners and the Government of New Brunswick to ensure that the hourly pension plan for actives and retirees is protected. "I am encouraged by commitments received from the new owners," he said. "Today's announcement, together with CEP's recent certification of 200 workers at the saw mill in Plaster Rock, N.B., are proof of the renewal taking place in the forest industry. And we intend to keep building on that." CEP represents 350 workers at the Twin Rivers plant, which produces specialty papers and lumber products that are well regarded throughout the industry, and operates a second facility in Madawaska, Maine.

More Than One Way to Reach Millennials

http://www.adweek.com/news/advertising-branding/marketer-s-guide-reaching-millennials-150131

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo.

Recently, former Condé Nast editor Bonnie Fuller wrote an op-ed titled in which she made a plea for marketers to fully embrace digital as the holy grail to "own" millennials, because “millennials spend a huge amount of their time online.” In related news, water is wet.
However obvious (and self-serving) Fuller's observations are, the bigger issue is that her single-channel solution completely fails to take into account the defining media-behavioral characteristic of millennials: interconnectivity.

Contrary to conventional wisdom, the Creative Collective saw magazines reemerging among this group as the preferred "screen" for beauty categories and a luxury/reward. Similarly, the assumption that millennials don't watch TV fails to take into account the fact that while marathoning/bingeing is big and getting bigger, Gen FOMO is drawn like a moth to the TV flame by big events, sports, premieres and finales­— proving once again there’s no such thing as "conventional wisdom" when targeting millennials.

Hearst's Marie Claire Hosts Women Taking the Lead

http://www.adweek.com/news/press/marie-claire-hosts-women-taking-lead-luncheon-150186

Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put a premium on political coverage and "leaning in" à la Sheryl Sandberg. Now, Marie Claire is proving its own current events know-all with a campaign to commemorate the fiftieth anniversary of the Equal Pay Act both in its June issue and first-ever Women Taking the Lead awards luncheon.

Hearst Digital Media’s Whitmore, Welker: Next Steps

Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps: The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands.

Best & Worst Cities for Newspapers

http://adage.com/article/news/worst-cities-newspapers/242020/

The percentage of daily print newspaper readers in the U.S. has fallen nearly 20% since 2001, according to research firm Scarborough. But that drop has not been spread evenly, with print readership remaining strong in some metropolitan areas. 
In several cities rimming the Great Lakes and Northeast, the percentage of adults who claim to read a print newspaper daily hovered around 50% in 2012, compared with 35.7% nationwide, Scarborough found. The number is as low as 23% in locales across the South and Southwest. 

HIGHEST READERSHIP
1. PITTSBURGH
2. (TIE) ALBANY, N.Y.
2. (TIE) HARTFORD/ NEW HAVEN, CT.
4. CLEVELAND
5. (TIE) BUFFALO, N.Y.; HONOLULU; NEW YORK; AND TOLEDO, OHIO
LOWEST READERSHIP
1. ATLANTA
2. (TIE) HOUSTON
2. SAN ANTONIO
4. LAS VEGAS
5. BAKERSFIELD, CALIF.

Nearly Half of Online Ads Aren't Viewed

http://adage.com/article/digital/viewability-half-online-ads/242026/

ComScore raised eyebrows with research last year showing 31% of online display ads are never actually viewed, but upon further review, things are even worse: its latest data indicate 46% of ads are never seen by website visitors. 
The latest data comes after more than a year of additional tracking by the company’s Validated Campaign Essentials service, said comScore Chairman Gian Fulgoni in a presentation at the Advertising Research Foundation Audience Measurement 8.0 conference in New York on Monday.

Digital Ad Spending to Grow 14%

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130611/ADVERTISING13/306119996/digital-ad-spending-to-grow-14-this-year

U.S. digital ad spending will reach $41.9 billion this year, up 14.0% over last year, according to a new forecast from eMarketer.

Of that, $34.3 billion will be on desktop digital advertising and $7.6 billion on mobile advertising, eMarketer projected.
By 2015, desktop digital ad spending will peak at $35.3 billion, then decline to $34.4 billion in 2016 as mobile spending increases, according to the report.

Harte-Hanks Names CEO, Chairman

http://www.btobonline.com/article/20130611/MEDIABUSINESS06/306119993/harte-hanks-names-philpott-ceo-harte-chairman

Direct marketing company Harte-Hanks has named Robert Philpott president-CEO and Christopher Harte chairman. They succeed to duties held by Larry Franklin, who has been the company's chairman and president-CEO since January 2009.

57% of Adults Read Paperback in 2012

http://www.prweb.com/releases/2013/6/prweb10813105.htm

Simba Information, publisher of Trade E-Book Publishing 2013, The iPad and Its Owner 2013 and other research specializing in media and technology, has released the newest edition of “Business of Consumer Book Publishing 2013”, which contains new, multi-year data on e-book pricing trends—of particular interest today given the significance of Apple, the ‘agency model’ and the price-fixing lawsuit. 
The report also estimates about 57% of adults read at least one paperback in 2012 and 22% read an e-book, which represents an increase of 3% and 5%, respectively, over the 2011 findings.

"We believed early on that the print book and the e-book would live in an environment side by side, and the data in 'Business of Consumer Book Publishing 2013' backs up our initial assertions."

Financial, Automotive Local Ad Spending to Climb

Study: Financial, automotive local ad spending to climb: Local ad spending in the automotive and financial services industries in the U.S. continues to climb, and expenditures on mobile ads are expected to make strong gains by 2017, according to marketing consultancy BIA/Kelsey.