AF&PA Reports Kraft Paper Ships

http://www.afandpa.org/

The American Forest & Paper Association released its July 2013 Kraft Paper Report today. Total Kraft paper shipments were 135.5 thousand tons, an increase of 3.1 percent compared to the prior month. Bleached Kraft paper shipments increased year-over-year 11.4 percent, but the 4.8 percent year-over-year decline in unbleached Kraft paper shipments was enough to bring overall Kraft paper shipments down 2.7 percent year-over-year. Total month-end inventory increased 2.5 percent to 73 thousand tons this month compared to June 2013 month-end inventories.

AF&PA Reports Boxboard Ships

http://www.afandpa.org/

Total boxboard production increased by 1.6 percent compared to July 2012, and increased 0.4 percent from last month. Unbleached Kraft Boxboard production decreased from the same month last year, and decreased compared to June 2013. Total Solid Bleached Boxboard & Liner production increased compared to July 2012, but decreased compared to last month. The production of Recycled Boxboard increased compared to July 2012, and increased when compared to last month.

Buckeye Approves Merger with G-P

http://www.bkitech.com/

Buckeye Technologies Inc. announced that at a special stockholders' meeting held today, Buckeye stockholders approved the Agreement and Plan of Merger, dated as of April 23, 2013, by and among Georgia-Pacific LLC, GP Cellulose Group LLC ("Purchaser") and Buckeye.

More than 84% of the total outstanding shares of Buckeye common stock eligible to vote as of the July 8, 2013 record date were voted in favor of the adoption of the merger agreement. Buckeye stockholders also approved the non-binding advisory proposal regarding merger-related compensation with a vote of more than 83% of the total outstanding shares of Buckeye common stock eligible to vote as of the July 8, 2013 record date.

Upon the closing of the transaction, Buckeye will become an indirect, wholly-owned subsidiary of Georgia-Pacific, and Buckeye stockholders (other than Buckeye stockholders who have properly exercised rights of appraisal) will be entitled to receive $37.50 in cash, without interest and subject to any withholding of taxes required by applicable law, for each share of Buckeye common stock owned at the time of the transaction's closing.

DMA: Guide to Direct Mail Campaigns

http://www.dmnews.com/5-tips-from-the-dmaneopost-effective-guide-to-direct-mail-campaigns/article/307656/

Neopost and the Direct Marketing Association (DMA) released today “A Practical Guide to Creating Effective Direct Mail Campaigns.” Here are five key tips on how to create an awesome mail campaign.
Budget – This is fundamental. It will help you determine exactly what kind of mailing you can afford. Expenses will likely include data purchase or rental, creative development, postage, production costs, the offer, and response handling.
Tell your coworkers – Customer-facing employees will need to know about the mailing campaign, so be sure to brief them. Make sure any digital assets are up-to-date and that the sales team is prepared to follow up if need be.
Know your target market – This means that if you're targeting consumers, be aware of age, gender, geography, the type of household they live in, and their purchasing habits; if you're targeting businesses, be aware of geography, size, vertical and employee turnover. You'll also want to be aware of the employees within that business you're targeting—what their job titles and functions are and how much influence they have. Whoever your recipient is make sure you get the name, title, and salutation correct. Also, determine whether you plan to mail all of the recipients at once or in stages.
Know your objectives – Your goal will define the tactics you use, whether it's to promote products or services, generate leads for future follow-up calls or mailings, increase awareness, or build loyalty. Once you've figured this out, have a plan on how to objectively measure the campaign's success.
Know your message – Consider segmenting the message for different recipients. And lay out a plan what will happen when the recipient responds to the call-to-action. Be sure to make the call-to-action simple for the recipient.

Printing Impressions Announces Gold Ink Winners

http://www.goldink.com/gold-ink-winners/

Here at Printing Impressions we received 900+ submissions (in nearly 50 different categories) for the Gold Ink contest from companies all across the globe. We are happy to report that the Gold, Silver and Bronze winners have been posted on our www.goldink.com/gold-ink-winners site. While there, you can also view the winners by category, check out all of the 2013 Entrants, meet the 2013 Gold Ink Judges, and even find out who has been selected as the 2013 PI/RIT Hall of Fame Inductees.