The Publishers’ Information Bureau announced that, based on rate card estimates, advertising expenditures for the second quarter were $5.2 billion, a 5.7% jump as compared to the same period last year. Ads featured in the titles tracked by PIB grew 0.8% to 43,000. 130 magazines reported increases. Ad spending by automakers rose 28%; ad pages jumped 41%. Food Network magazine gained the most, with ad sales up over 800% and ad pages more than doubling.
Tuesday, December 13, 2011
Verso Closing Two Sartell PMs This Week
As announced in October, Verso is shutting down paper machines 1 and 2 at its Sartell, Minnesota mill by the end of the week. The machines produced ~104,000 short tons per year of Supercalendered paper.
http://www.sctimes.com/article/20111213/BUSINESS/112120053/Verso-nears-first-layoffs-175-employees-total-will-let-go?odyssey=tab|topnews|text|Umbrella
Green Monday Online Sales Grow 19% Percent
ChannelAdvisor, a global e-commerce software provider, has announced that its customers experienced 19% growth in online same-store sales on Green Monday, traditionally the last day to purchase gifts online in order for items to arrive with standard shipping before Christmas.
Verso, Sappi & Publishers Partners in Forest Certification
Paper producers Verso and Sappi partnered with publishers Time, Inc. Hearst Enterprises and the National Geographic Society in a pilot project to secure environmental certification for more of Maine’s forestlands. The first phase of the plan created a way to simplify the SFI certification process for medium size landowners, making it easier for them to develop, implement and coordinate land management to the third-party forest certification standard. The second phase included additional landowners. An additional 1.4 million acres/570,000 hectares have been SFI certified through the project.
Hearst to Launch Biannual Cosmopolitan Latina in 2012
Hearst’s Cosmopolitan [0] brand is looking to make headway into the strong and growing Hispanic market through the launch of the new English-language Cosmopolitan Latina. The standalone magazine, set to launch in May 2012, will be published in both print and digital format twice a year, starting with a distribution of 545,000 and with plans for an increase in frequency and distribution in 2013, according to Cosmopolitan publisher Donna Kalajian Lagani. The brand will have a “content hub” on Cosmopolitan.com for now, adds Lagani, but may eventually move to its own site. Former managing editor of Studio One Networks’ LasFabulosas.com [1]. Michelle Herrera Mulligan will edit the product, along with a freelance and internal staff.
Print Week News Roundup
This week: Pureprint installs third Indigo; H'berg boss claims print volumes to stabilise; Stewarts of Edinburgh closes; Newspaper consolidation gets backing; Antalis McNaughton launches waste scheme.
Top 5 Magazines YTD 9/2011
Moving into the last weeks of 2011, min takes a look at magazine group publishers' boxscore data for January - September 2011 versus 2010. Of the 23 consumer groups listed, 10 showed gains in ad pages. Biggest performer was Wenner Media (totaling 290.37 additional ad pages) with their three mags all showing growth in 2011: Men's Journal (+9.36%), Rolling Stone (8.42%) and US Weekly (+15.55%). The other four top group performers were Source Interlink, American Express Publishing, Condé Nast and Hachette Filipacchi.
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