Friday, September 28, 2012

Global, NA Ad Spending Up

http://www.mediapost.com/publications/article/184043/global-ad-spend-up-24-biggest-growth-mideast-a.html
Global advertising spend picked up still sluggish single-digit growth in the second quarter, with Europe remaining the only region going lower.
Worldwide advertising spending was up 2.4% to $139 billion in the second quarter 2012, according to Nielsen's Global AdView Pulse.
North America ad spending also followed global trends -- up 2.4%, with Canada sinking 2%.