2011 European Paper Recycling at 70.4%

European Paper Recycling in 2011 at 70.4%: The European paper recycling rate reached an impressive 70.4% as announced by the ERPC (European Recovered Paper Council) in their annual monitoring report.

Nekoosa: Antimicrobial Carbonless Paper

Nekoosa Creates World's First Carbonless Paper with Added Antimicrobial Protection:
Nekoosa Coated Products’ creates the world’s first antimicrobial carbonless paper by adding Biomaster® silver ion technology, a non-toxic, naturally occurring antimicrobial technology to protect the paper's surface from bacteria.

DMA Names Chairman

At DMA 2012: DMA names board, taps Blumberg for second term as chairman: The Direct Marketing Association announced its new slate of board officers today at its annual conference and expo here. Matt Blumberg, Chairman-CEO of email delivery company Return Path, was appointed to a second one-year term as board chairman.

DMA Plans Washington Campaign

http://www.adweek.com/news/technology/direct-marketers-fight-privacy-concerns-washington-144472

Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and offline.
The campaign, called the Data-Driven Marketing Institute, was announced today during the Direct Marketing Association's opening keynote address at its annual conference in Las Vegas.

MPA CEO: "Stop Apologizing for Magazines"

http://www.adweek.com/news/advertising-branding/mpas-berner-shows-she-means-business-144487 
Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA [1], is wasting no time in trying to show the magazine industry she means business.

“I’m pissed off that we as an industry have allowed others to hijack our narrative,” Berner said, her signature feistiness on full display as she kicked off the MPA’s annual American Magazine Conference in San Francisco on Oct. 15. She exhorted the gathering to “stop apologizing for magazines” and turn the conversation to how they are purveyors of unique content across platforms and powerful arbiters of taste and thought.

Next Issue Media has 70,000 Subscribers

http://www.adweek.com/news/technology/next-issue-media-ceo-talks-all-you-can-eat-magazine-app-144488

Next Issue Media—an e-reading venture created more than two years ago by a quintet of top U.S. publishers (Condé Nast, Hearst, Time Inc., Meredith, and News Corp.)—is now applying that same “all you can eat” concept to magazine titles.
It’s been just three months since Next Issue finally launched an iPad app (Android launched six months ago) and a month since it doubled the number of available titles from 35 to 72. So far, 70,000 customers have signed up for the service.

"Southern Living" Gets Lift

http://www.adweek.com/news/press/southern-comfort-144433 
Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend ritual, Southern Living recently kicked off its own tailgating season.

In the kind of cross-media touchdown that has boosted newsstand sales 6.6 percent to 137,962 in the first half of this year alone, Southern Living [1] published the Official SEC Tailgating Cookbook [2], which became a national best-seller thanks to recipes like Woo Pig Sooie Ham-Stuffed Biscuit.

Stagnito Media Buys 3 Brands

http://www.foliomag.com/2012/stagnito-media-buys-three-titles-private-label-retail-market

Stagnito Media, a Deerfield, IL-based b-to-b publisher targeting the food and non-food retail markets, has acquired three brands from E.W. Williams Publications. Private Label, Private Label International and Private Label China and associated assets were included in the deal.

SMBs: Online Budgets to Marketing Services

Report: SMBs dedicate bulk of digital spending to online marketing services: Small and midsize companies are dedicating an average 72% of their total online budgets to marketing services, compared with 16% to online promotions and 12% to online advertising, according to a new report from Borrell Associates.

"Wine Spectator" Offers New App

New Wine Spectator App Offers Enhanced Data Search Features:
Wine Spectator recently launched its newest app WineRatings+. The Apple-exclusive product is a free download from iTunes and is intended to replace its predecessor VintageChart+. For an additional $2.99 a month, subscribers will have access to Wine Spectator’s new database that accesses more than 270,000 expert wine reviews.

USPS to Trial Same-Day Package Delivery

USPS to Trial Same-Day Package Delivery: The U.S. Postal Service is planning to try its hand at same-day package delivery within certain metropolitan areas of the United States. A new market test is set to begin on or shortly after Nov. 12, assuming regulators give the green light, to to allow USPS to test the operational feasibility of same-day delivery to multiple locations, and work out a possible pricing structure.

Survey: Printers Remain Optimistic

Survey: Printers Remain Optimistic On Print's Future: A survey finds more than 70% of printers said they are optimistic about the future, believing that print will always be part of the communications mix, but expect volumes will decline.
Opportunities printers feel will provide new or increased revenue:
Direct marketing - 38%
Packaging – 18%
Photo specialty products – 18%
TransPromo – 16%
Book publishing – 12%

Vertis Files for Chapter 11, Quad/Graphics Bids to Buy

Vertis files for Chapter 11 as Quad/Graphics bids to buy assets:
Vertis, which is expected to generate approximately $1.1bn in revenues and nearly $60m in adjusted EBITDA in 2012, issued a statement last week announcing its plan to file for bankruptcy and sell its assets to Quad/Graphics via a court-supervised auction.
The bankruptcy filing is the third since 2008 for US-based direct marketing giant Vertis, which sold off its UK operations in 2005, and comes just two years after it dumped $700m of debt in its previous Chapter 11 filing.

MarketLive Survey: More Holiday Shopping Online

http://www.marketlive.com/marketlive-company/press/101012.html

In 2012, customers will spend about the same amount on holiday gifts as last year—but a greater share of that spending will be online.
Of the more than 1,000 shoppers surveyed, 33% said they will do 'All' or 'Most' of their shopping on the Internet this holiday season. That's a significant jump from last year's 25%.

Gannett Reports Q3 Revenue Growth

http://www.mediapost.com/publications/article/185173/gannett-revenue-hits-13-bil-broadcast-propels-r.html

For the first time in years, Gannett Co. reported revenue growth in the third quarter, when total revenues reached $1.3 billion, up 3.1% from $1.27 billion in the same period of 2011.
The increase was due mostly to strong growth at its broadcast segment, where revenues increased 36% from $174 million last year to $237 million this year, due mostly to political and Olympics advertising.

Decline in Readers of Print News Continues

Number of Americans Who Read Print Newspapers Continues Decline: According to Pew, only 29% say they read a newspaper yesterday, with just 23% reading a print newspaper. Over the past decade, the percentage reading a print newspaper has fallen by 18 points (from 41% to 23%).