Thursday, March 15, 2012

Domtar Raises NA NBSK Price

Domtar informed North American customers today that it will increase prices on northern bleached softwood kraft by $30/tonne, effective April 1.

Smart Paper Hamilton Mill Bought

http://www.oxfordpress.com/news/city-agrees-to-buy-smart-paper-complex-1343893.html
The city of Hamilton, Ohio will use taxpayer money to purchase the 42.9-acre SMART Paper complex in hopes of attracting another paper manufacturer, keeping valuable jobs in the area, officials said.

Law Keeps Duties on Chinese Coated Paper

NewPage Applauds Bill Passed That Will Apply Tariffs to China: President Obama signed the legislation passed by the U.S. House and Senate that will allow the Department of Commerce to continue to apply the countervailing duty law to non-market economy countries like China. This legislation will preserve intact the countervailing duty order in place covering coated paper.

Direct Mail Delivers Strongest ROI

Direct Mail Delivers Strongest ROI for B2C: Direct mail is the channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention, and acquisition, according to a Target Marketing survey.

DMA Reports Q4 Growth

DMA: Marketers report growth in 2011 Q4: U.S. marketers reported positive results in both revenue and profits in the fourth quarter of 2011, according to a report from the Direct Marketing Association.

Conde Nast Offers Metrics for Digital

Conde Nast to Issue Ten-Week Digital Edition Readership Metrics: While tablet editions clearly present a bright opportunity for magazine publishers and their advertisers alike, the value has been difficult to quantify. Now, Conde Nast will begin to offer its advertisers readership reports on a 10-week cycle, as first reported by Ad Age.