Russian government to invest in its forestry and paper industry
The Russian government plans to invest up to 400 billion rubles (USD$13,3 billion) in the development of national forestry and paper industry during the next several years. This should help to solve the major problems of the industry, among which are corruption, illegal cutting and lack of legal framework, according to President Vladimir Putin.
Putin said that Russia currently experiences a lack of policy of effective forest regeneration and use. In addition, there is currently no strict responsibility for cutting. The annual contribution of forest and paper sector to the country’s GDP decreased from year to year: in 2003 it was 2.3%, while in 2012 it declined up to 1.6%, he said.
Monday, April 15, 2013
JC Penney to Bring Back Coupon Advertising
JC
Penney will reverse Ron Johnson's strategy of reducing discounts and put
coupon advertising in newspapers again, said William Ackman, the activist
investor who recruited the ousted chief executive.
Mr. Johnson, who was replaced by Myron Ullman
on Monday, implemented a pricing strategy that eliminated almost all of the
company's discounts and promotions in favor of everyday low prices. Shoppers
shunned the department store chain, and sales sank 25% last year.
Departures Launches Home + Design Spinoff
Further evidence of the strength of luxury advertising in an
otherwise slumping ad market, Departures this month is launching Home + Design,
a one-off issue that will be delivered to half a million subscribers—otherwise
known as American Express Platinum and Centurion cardholders—with their Culture
Issue.
Departures editor in chief Richard Story said the
magazine's existing readers have been known to "devour" high-end
interior design content, which makes sense given the fact that 66 percent of
those readers own multiple homes. "It seemed like a natural extension of
the Departures brand," said Story.
MPA Getting Closer to Digital Magazine Ad Standards
Magazine publishers have found new fans for their content on
tablets and e-readers, but will they ever be able to get advertisers to give
them the same commitment?
In the three years since consumers got their hands on Apple's first iPads, magazines have been
preparing their content for the new tablets and their competitors. Publishers
saw in them an opportunity to reverse the practice of devalued subscription
prices and upsell advertisers to interactive ads.While there's been progress on the first front, it’s been hard to sell advertisers on the platform because digital circulation is still relatively small (accounting for less than 3 percent of total circ), and there’s no standard for measuring readership.
Condé Nast Expands Brands to New Venues
Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues.
Tablet Sales to Reach $64 Billion in 2013
The convenience and mobility benefits
afforded by tablet computers are showing no signs of slowing interest after
record unit shipments and revenues were reported by device vendors in 2012. In
2013, approximately 150 million tablets (up 38% year-over-year) are forecasted
to ship globally worth an estimated $64 billion (up 28% from 2012) in potential
end-user revenues, according to market intelligence firm ABI Research.
Florida Becomes Another State Considering Online Tax
Legislation aimed at forcing online retailers
to start collecting sales taxes is making headway in the Florida Legislature.
Its latest test came Thursday, when the
Senate Appropriations Subcommittee on Finance and Tax advanced the bill on a
10-1 vote. The proposal (SB 316) aims to force online retailers such as Amazon.com to collect the state's 6 percent sales tax. The sales tax extension would apply if the retailer has a warehouse in the Sunshine State. It also would apply if the retailer employs workers in the state whose referrals generate at least $10,000 in gross sales.
The Florida House is considering similar legislation, and supporters are hoping for a breakthrough in 2013 after being stymied for years.
Teen Vogue, Toyota Promote Safe Driving
Teen Vogue and Toyota Let Teens Steer Campaign Advocacy:
| Cars and couture may seem like an unlikely pairing. But after seeing that, on average, seven teenagers between the ages of 16 to 19 died every day from motor vehicle accidents in 2010, according to The Centers for Disease Control and Prevention, Teen Vogue and Toyota Motor North America put the pedal to the metal and last week launched the fully-integrated “Arrive in Style” campaign to raise awareness of the risks of distracted driving among teenage girls. |
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