Monday, January 14, 2013

Wausau Paper Narrowing Focus to Tissue

Wausau Paper narrowing focus to tissue
Wausau Paper recently announced that it commenced a process last year to identify strategic alternatives for its Paper Segment that will position the company to focus its management efforts on continuing the growth of its highly successful tissue business.
In early 2012 Wausau Paper exited its legacy Print & Color business and narrowed the focus of its Paper Segment to specialty products with leading domestic and global positions in food, industrial and tape markets. Since that time the Company retained financial advisors to assist the company’s board of directors in the evaluation of alternatives for the remainder of the Paper Segment.

Verso Warns Maine Gov. on Energy Change

Representatives of Maine's pulp and paper industry said Wednesday that efforts by Gov. Paul LePage's administration to change the state's renewable energy policies are likely to do more harm than good when it comes to the price of electricity
The Verso paper mill in Bucksport has plans to build a biomass energy plant.
They may also hurt the paper industry, which employs 7,500 workers statewide, according to Bill Cohen, Verso Paper Corp.'s manager for mill communications and regional government affairs
LePage proposed a bill last legislative session that would have changed the standard by removing the 100-megawatt cap. That would have the effect, according to Cohen and Verso, of flooding Maine's market with power from large hydropower facilities in Quebec. It could make Verso's recent investment a moot point, Cohen said. 

Graphic Paper in the 21st Century

Graphic paper in the 21st century: RISI's recent seminar on the future of graphic paper highlighted that new media and print can work alongside each other for the future. Dwindling market share, difficult global economic trading conditions and a constant battle to compete with new media can paint a bleak picture of the graphics paper industry. However the RISI annual seminar held last month in Brussels showed a more optimistic view with the focus on innovation and continual environmental awareness.

Winterberry Group's 2013 Outlook

Outlook 2013: Marketing Predictions From Winterberry Group's Bruce Biegel: Convergence, integration, strategizing, and customer listening are areas of marketing focus in the year ahead.
Will there be any surprises in marketing in 2013? Probably not, Winterberry Group Managing Director Bruce Biegel said during his annual marketing outlook keynote at a meeting of The Direct Marketing Club of New York. But there will be ample opportunity to capitalize on the myriad opportunities available to marketers today.
According to Biegel, channels with increased marketing spend in 2012 included digital, direct mail, and TV; radio did “better than expected."

Yankee Publishing Buys McLean Communications

Yankee Publishing acquires McLean Communications: Yankee Publishing announced it has acquired McLean Communications, a provider of New Hampshire lifestyle, business and custom publications. Financial terms of the deal were not disclosed.

Time to Lay Off 700 in Q1

Time Warner's Time Inc. will lay off up to 700 staffers out of just under 8,000 total as the publisher's new chief struggles to transform famous titles and massive market share into a digital profit center.
The staff cuts will come sometime in the first quarter, said a person familiar with the company's plans, and will be across the board -- not just focused on editorial, where staffing has already been hard hit.

Growth Forecast for SMB Local Advertising

SMBs to Spend a Healthy Amount On Local Advertising In 2013:
According to “2013 Local Advertising Outlook,” a report from Borrell & Associates, local ad spend will grow 8.2%, from $88.9 billion in 2012 to $96.2 billion in 2013.
Examining overall media purchased in 2012, local newspapers advertising held the top spot at 64%, followed by online ads (62%), ads in local publications (54%), and direct mail (45%).

National Envelope Names COO

National Envelope Appoints Jim Pinto as President and COO: National Envelope, an affiliate of The Gores Group, today announced the appointment of Jim Pinto to President and Chief Operating Officer.

Digital Ad Growth Up 17.8% in 2012

Digital ad growth to remain double-digit: Digital ad spending worldwide reached $102.8 billion last year, up 17.8% over 2011, and will continue to enjoy double-digital growth through 2015, according to a report by eMarketer.