PPPC Reports Supercalendered Ships

The Pulp & Products Council reported North American SC-A/A+ shipments fell -31.7% in July as compared to the same month last year.  Demand declined -19.5%, but imports jumped +38.4%.  Supercalendered papers, including SC-A/SC-A+ and SC-B/SNC+, shipments were down -29.7%, demand fell -22.1% and imports grew +40.8%. The operating rate was 94%.

Global Pulp Ships Steady in July

Global pulp deliveries were nearly unchanged in July, inching down 0.1% from the previous month to 3.452 million tonnes, according to Pulp and Paper Products Council (PPPC) data.

Shipments were 6.3% higher than a year earlier, up from 3.248 million tonnes in July 2011.

Consumer Advocate; Problems with Post Hawkesbury Deal

http://www.cbc.ca/news/canada/nova-scotia/story/2012/08/21/ns-consumer-advocate-newpage.html

The province's consumer advocate says he thinks the deal to help save the paper mill in Port Hawkesbury could add between $2 million and $7 million to the electrical bills of other Nova Scotians.

John Merrick said the current plan has ratepayers helping to pay the final costs associated with starting a biomass facility at the paper mill and it's unfair to ask other Nova Scotians to help carry the deal.

"This deal in one very important aspect, puts [more of the] load onto other ratepayers and that's not what a load retention rate is supposed do," Merrick said.

"Nintendo Power" Shuttered

http://arstechnica.com/gaming/2012/08/source-nintendo-power-magazine-to-cease-publication/

Gamers of a certain age likely remember the days when their main fix of information about new and upcoming video games came in the form of the monthly Nintendo Power magazine that was delivered directly to their mailbox. That experience is set to become yet another relic of a past era, as Ars Technica has learned that Future Publishing is planning to stop publishing the magazine.

Hearst's "Seventeen" Partners with mulu

http://www.dmnews.com/seventeencom-launches-social-commerce-initiative/article/255475/

Seventeen.com, a Hearst Digital Marketing property, introduced on Aug. 21 a new social commerce initiative with partner mulu. Visitors will now be invited to make content-relevant purchases through a “muluBox” recommendation gadget.

Outlook for Ad Spend Positive

Outlook for Ad Spend Positive for Rest of 2012: The outlook for advertising spending is positive for the remainder of 2012, thanks to political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.

USPS Tips for Direct Mail

Direct Mail Success Tips From USPS: Direct mail spending rose to $21 billion in 2011. Up 2.9 percent from 2010, according to the Magna Advertising Group, direct mail is one of the largest advertising channels for U.S. businesses.
“Direct mail creates a one-on-one connection that’s hard for other media channels to match,” says Tom Foti, manager, Direct Mail and Periodicals. “The average household receives only two pieces of direct mail a day compared with 157 emails. It lets you incorporate coupons, reply cards, mobile barcodes — such as QR codes — URLs and other response mechanisms. Direct mail is a workhorse for generating leads, traffic and sales.”

Hanley Wood Names Executives

Hanley Wood announces executive changes: Hanley Wood, which targets the housing and construction industries, has named Christopher Veator as president of Hanley Wood Market Intelligence. He succeeds Andrew Reid, who was promoted to the newly created position of president-digital and strategic development.