Sustainability a Key Factor for Consumers, Survey Finds (Going Green):
Given my long-ish history in market research and survey data (I still have fond memories of the old TrendWatch days), I am drawn to the various consumer sustainability surveys that occasionally appear. The latest is called Re: Thinking Consumption: Consumers and the Future of Sustainability, developed by BBMG, GlobeScan and SustainAbility. It comprises responses from more than 6,000 consumers from six countries.
