National Wildlife Launches Ranger Rick Jr.

http://www.nytimes.com/2012/12/03/business/media/ranger-rick-jr-magazine-to-be-aimed-at-younger-audience.html?src=rechp

After 50 years of guiding children through wildlife and ecology on his own, Ranger Rick is getting a helping hand in the form of a younger sibling.
The National Wildlife Federation, the publisher of the Ranger Rick magazine, which is intended for children ages 7 to 12, is starting a counterpart for younger readers. The new magazine, called Ranger Rick Jr., will feature Ricky Raccoon, who will serve as a mascot for children ages 4 to 7.