Gap Extends OOH Marketing

http://www.mediapost.com/publications/article/188576/gap-succeeds-with-ooh-marketing-extends-to-in-cin.html#axzz2EIwdmciT

A top Gap marketing executive said the company made a renewed push into out-of-home (OOH) advertising in 2012, partly to increase business in top markets and reach more millennials.

One aim was to place ads close to stores, said Chris Gayton, senior director, marketing and brand management at Gap.

Examples included an initiative in a Boston station across the street from a high volume store and wallboards in a San Francisco depot, where there is a store right above ground.