Designed to drive online product purchases by
putting mobile-optimized promotional offers, coupons and catalogs into
consumers' hands, the U.S. Postal Service's 2012 Holiday Mobile Shopping
Promotion will offer online merchants an upfront 2 percent postage discount on
Standard Mail and First-Class Mail letters, flats and cards (presort and
automation) that include a mobile barcode or print/mobile technology — such as
a QR code — that can be read or scanned by a mobile device and leads the mail
recipient to a mobile-optimized shopping website. The promotion will run Nov. 7- Nov. 21, 2012.
