Thursday, July 19, 2012

Condé Nast’s Lucky Tries New Engagement Tool

Lucky Leverages New Community to Grow Digital Audience: With less than 10% duplication between print and Web audiences for Condé Nast’s Lucky, the digital side needs different products to keep its visitors engaged. Enter Appinions, a technology company whose products can spot the most influential online fashionistas and gather their posts and comments on a dashboard that lets users click through to read the entire post and other data around it.