Thursday, July 19, 2012

UK Study; 90% of People Open Direct Mail


Direct Mail Statistics 2012 by Central Mailing Services:
An impressive 48% of the UK population responding to a direct mail piece they received in the past year.
9 out of 10 people open direct mail (FastMAP).
75% of customers like receiving special offers and vouchers via direct mail (British Market Research Bureau, 2010).