Retailers lured reluctant shoppers with
late-December specials after Hurricane Sandy, the presidential election and the
school shooting in Newtown, Conn., tempered earlier holiday spending.
December same-store sales for the more than
20 companies tracked by Swampscott, Mass.-based Retail Metrics rose 4.8%,
excluding drugstores, beating the estimate for a 3.4% gain, the firm said in a
report today. That follows a 1.6% gain in November
Friday, January 4, 2013
84% of Americans Go Online Daily
84% of Americans Go Online Daily; Increase Thanks to Smartphones: In 2011, 78% of U.S. adults went online daily. In 2012, this number jumped to 84% -- thanks to the increasing adoption of smartphones.
Thursday, January 3, 2013
Catalyst Paper Accepts Bid for Snowflake
Catalyst Paper accepts bid for Snowflake mill assets:
Catalyst Paper announced that it has accepted, subject to US Court approval, a binding bid from an acquisition vehicle organized by Hackman Capital and its affiliates to purchase the assets of the closed Snowflake facility and the shares of Apache Railway for US$13,460,000 and other non-monetary consideration. The buyer intends to continue to operate the Apache Railway as a going concern, and the transaction is supported by the Town of Snowflake and various local interests.
Catalyst Paper announced that it has accepted, subject to US Court approval, a binding bid from an acquisition vehicle organized by Hackman Capital and its affiliates to purchase the assets of the closed Snowflake facility and the shares of Apache Railway for US$13,460,000 and other non-monetary consideration. The buyer intends to continue to operate the Apache Railway as a going concern, and the transaction is supported by the Town of Snowflake and various local interests.
NewPage Raises Pulp Prices
NewPage
announced to customers that its northern bleached hardwood kraft (NBHK) and
southern bleached hardwood kraft (SBHK) market pulp prices would increase
$30/tonne in North America, effective with all new orders entered January 1 and
later.
NewPage
told domestic customers its NBHK price would increase to $785/tonne in North
America. The Ohio-based firm also slated SBHK at $785/tonne. Both increases
would be $30/tonne, sources said.
U.S. Biodiesel Tax Credit Revived Through 2013
The $1 a gallon tax credit for biodiesel will run through 2013 at a cost of
more than $2 billion under a provision of the mammoth legislation passed by
Congress to avoid the so-called "fiscal cliff."
In reviving the credit, lawmakers made the extension retroactive to its
expiration at the end of 2011. It now is set to expire at the end of this year.The credit was one of an eclectic mix of handouts, takebacks and special-interest tax breaks included by Congress in the last-minute deal to avoid the automatic spending cuts and tax increases that otherwise would have kicked in for 2013.
IP Becomes Majority Shareholder of Olmuksa
International Paper Becomes Majority Shareholder of Turkish Packaging Company Olmuksa:
International Paper today announced it has completed the acquisition of the shares of its joint venture partner Sabanci Holding in the Turkish corrugated packaging company Olmuksa, for a purchase price of $56 million.
International Paper today announced it has completed the acquisition of the shares of its joint venture partner Sabanci Holding in the Turkish corrugated packaging company Olmuksa, for a purchase price of $56 million.
Graphic Packaging to Buy Consumer Packaging Companies
Graphic Packaging to acquire two consumer packaging companies
Graphic Packaging Holding Company, headquartered in Atlanta, Georgia, recently announced that it has completed the previously announced acquisitions of Contego Packaging Holdings, Ltd., a leading food and consumer products packaging company based in the United Kingdom, and A&R Carton Holding B.V., which is A&R's European beer and beverage packaging business.
Graphic Packaging Holding Company, headquartered in Atlanta, Georgia, recently announced that it has completed the previously announced acquisitions of Contego Packaging Holdings, Ltd., a leading food and consumer products packaging company based in the United Kingdom, and A&R Carton Holding B.V., which is A&R's European beer and beverage packaging business.
Yankee Publishing Buys McLean Communications
Yankee Publishing Acquires McLean Communications:
In the New Year, regional media company Yankee Publishing, Inc. welcomes some new additions—the company has acquired the entire portfolio of McLean Communications, which include five regional New Hampshire titles—its first such acquisition in 25 years.
In the New Year, regional media company Yankee Publishing, Inc. welcomes some new additions—the company has acquired the entire portfolio of McLean Communications, which include five regional New Hampshire titles—its first such acquisition in 25 years.
Saturday Evening Post Looking for Turnaround
Saturday Evening Post Looking for Dramatic Turnaround: The Saturday Evening Post, famous for its Norman Rockwell covers and at one point 6 million subscribers, is attempting a turnaround—a redesign and move of its editorial staff to Philadelphia. Its new look, which targets baby boomers, debuted in the January/February issue.
The goal: to double the number of subscribers in five years, to 750,000 and to charge more for subscriptions, which now cost $9.95 a year.
The goal: to double the number of subscribers in five years, to 750,000 and to charge more for subscriptions, which now cost $9.95 a year.
2012 Peaks and Pitfalls of Marketing
The Peaks and Pitfalls of Marketing in 2012:
New Years is a time of reflection; a time to toast the wins and learn from the losses of the year that passed. Now that the champagne glasses are empty and the marketing agendas are full, here's a look back at some of the triumphs and tribulations Direct Marketing News covered in 2012.
New Years is a time of reflection; a time to toast the wins and learn from the losses of the year that passed. Now that the champagne glasses are empty and the marketing agendas are full, here's a look back at some of the triumphs and tribulations Direct Marketing News covered in 2012.
eMarketer Revises 2012 Ad Growth
eMarketer restates estimate for 2012 global ad growth at 5.4%:
Global ad spending reached an estimated $519.0 billion last year, up 5.4% over 2011, according to revised figures from eMarketer.
Global ad spending reached an estimated $519.0 billion last year, up 5.4% over 2011, according to revised figures from eMarketer.
Walsworth Publishing Buys The Ovid Bell Press
Walsworth Publishing Makes Its Acquisition of The Ovid Bell Press Official: Walsworth Publishing announced today it has acquired The Ovid Bell Press in Fulton, MO. Both companies will continue to operate as they do currently. John Bell will remain as CEO of The Ovid Bell Press.
USPS: Standard Mail Price Increase Plans
USPS Warns of ‘Risky’ Approach to Flats Pricing Policy:
But USPS suggested the pricing strategy was “risky” in its latest annual regulatory compliance report, out on Friday.
The US Postal Service has said it will adopt above-inflation rate increases for its loss-making Standard Mail Flats service each year up to 2016.
The move is prompted by the Postal Regulatory Commission’s 2010 order that rates should rise towards full cost coverage, so that other mail services do not subsidise the shipping of items like catalogues.But USPS suggested the pricing strategy was “risky” in its latest annual regulatory compliance report, out on Friday.
USPS Still Searching for Creative Agency
http://www.adweek.com/news/advertising-branding/postal-services-creative-search-continues-146244
Media piece down, creative piece to go.
The
United States Postal Service, in a piecemeal do-over of its advertising review,
has shifted its media responsibilities to UM, after 10 years at fellow
Interpublic Group shop Campbell Ewald. The creative piece has yet to be
assigned.Media piece down, creative piece to go.
Currently, Campbell Ewald is the lead creative shop, handling traditional advertising and direct marketing, while Draftfcb handles promotions and retail marketing.
Interview with Vox Media CEO
Newspaper Expands, Defying Trends
New and expanded sections to cover business, automobiles and food. A nearly
five-fold increase in community news pages and more investigative reporting.
Even daily color comics.
It feels like a throwback to an earlier era at the Orange County Register,
where a first-time newspaper owner is defying conventional wisdom by spending
heavily to expand the printed edition and playing down digital formats.Aaron Kushner added about 75 journalists and, with 25 more coming, will have expanded the newsroom by half since his investment group bought the nation’s 20th-largest newspaper by circulation in July.
Changes also include thicker pages with triple the number of colors to produce razor-sharp photos and graphics. By the end of March, the newspaper will have 40 percent more space than under previous owners, Freedom Communications Inc.
Infographic: Marketers' 2013 Wish List
Infographic: Marketers' 2013 Wish List: Direct Marketing News asked readers to share their wish list for the New Year. Respondents want more staff, more influence over customer service, and more analytics; they're also looking for less brouhaha over Big Data and social media.
Wednesday, January 2, 2013
Maine Offers Tax Credits to Great Northern
The Finance Authority of Maine last week approved
roughly $16 million in tax credits for two groups making investments related to
Great Northern Paper Co.'s mill in East Millinocket.
FAME
claims in a media release the two decisions are "expected to help create
and retain 448 Maine jobs" combined, although a breakdown of how many new
jobs would be created vs. existing jobs retained was not available Friday.
NS Parties Want Bowater Mersey Environmental Assessment
Provincial
opposition parties want a thorough environmental assessment of the former
Bowater Mersey Paper Co. Ltd. paper mill site performed in the new year.
The
assessment would include soil and groundwater testing for toxic chemicals."Until the environmental liability costs are known, the total price the NDP paid for Bowater remains unknown," Progressive Conservative Leader Jaimie Baillie said Saturday as he issued a call for the testing.
China 2012 Coated Imports Down 10.1%
Based on information
by China Paper Association, Production of premium coated paper saw fast growth
in recent two years in China. Premium coated paper took the largest proportion
in total paper export. According to statistics, Jan-Sept, 2012, China imported
215,800 mts of premium coated paper, dipping 10.14% year on year.
AF&PA Supports USDA Proposal
AF&PA today commended the U.S. Department
of Agriculture (USDA) for issuing the proposed Paper and Paper-Based Packaging
Promotion, Research and Information Order...
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"We need to present consumers with the
facts of the renewable and recyclable nature of our products to allow them to
make informed decisions, and today's actions by USDA take us one step
closer," said AF&PA Board Chairman Alexander Toeldte, president and
CEO of Boise, Inc. "Our industry has come together in support understand
the benefits and sustainability of paper products they depend on in their daily
lives."
Domtar's Converting Plant Part of Evolving Business
Domtar forms converting plant in South Carolina part of strategy to adjust to lower demand, new markets for pulp, paper [From the web]: Appropriately, Domtar's Rock Hill converting center in the Tech Park off Dave Lyle Boulevard is hidden by trees. Historically, trees are what Domtar is all about.
At one time, the Rock Hill operation was one of seven Domtar-owned plants making forms for businesses such banks, insurance companies and credit card companies. A plant staple was the pin-wheel form used in large dot-matrix printers. The pin-wheel forms still come off the line, but in less quantity.
Now, because of the push to go paperless, the Rock Hill plant is one of three Domtar converting centers. It ships forms mostly to businesses east of the Mississippi River, but some forms make the cross-country trip.
At one time, the Rock Hill operation was one of seven Domtar-owned plants making forms for businesses such banks, insurance companies and credit card companies. A plant staple was the pin-wheel form used in large dot-matrix printers. The pin-wheel forms still come off the line, but in less quantity.
Now, because of the push to go paperless, the Rock Hill plant is one of three Domtar converting centers. It ships forms mostly to businesses east of the Mississippi River, but some forms make the cross-country trip.
Hearst's Carey on '12 &'13 + 800M Digital Subscribers
In his annual company-wide start of the year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013.
While 2012 may have been all about digital expansion, print is far from dead, to hear Carey's plans for 2013. The coming year will see more brand extensions, following the launches of Cosmopolitan for Latinas and Delish, and the relaunched Elle Accessories. (All three will also increase their frequencies in 2013.) Internationally, 12 more magazines are set to debut this year. And Carey said that with continuing interest from outside media companies looking to partner with Hearst, the company might test another new magazine before the year's end.
Hearst Digital Subscriptions Now Generating Profits: Hearst added 800,000 paid monthly subscribers at end of 2012, 80 percent new to file.While 2012 may have been all about digital expansion, print is far from dead, to hear Carey's plans for 2013. The coming year will see more brand extensions, following the launches of Cosmopolitan for Latinas and Delish, and the relaunched Elle Accessories. (All three will also increase their frequencies in 2013.) Internationally, 12 more magazines are set to debut this year. And Carey said that with continuing interest from outside media companies looking to partner with Hearst, the company might test another new magazine before the year's end.
Hearst Magazines now has the highest number of paid monthly digital subscriptions across tablet devices in the industry—at nearly 800,000. The subscriptions are generating profits and 80 percent of the subscribers are new to the file.
Hearst Magazines had "nearly 800,000" individually paid monthly digital subscriptions by the end of 2012, the company said Wednesday, apparently more than any competitor but well shy of the 1 million that Hearst had long anticipated.
Bobit Media Acquires Auto Dealer Monthly
Bobit Business Mediahas acquired
the print and digital properties of Auto Dealer Monthly, the company
announced.
Included in the sale were print magazine Auto
Dealer Monthly, three websites including AutoDealerMonthly.com and two weekly
e-newsletters.
Pearson Invests $89.5 Million in NOOK
Pearson, the world's leading learning
company, is today announcing a strategic investment in NOOK Media, LLC, a new
company consisting of Barnes & Noble's digital businesses including its
NOOK e-reader and tablets, the NOOK digital bookstore and its 674 college
bookstores across America.
For Traditional Media, Digital Elusive Promise
For over a decade, traditional media companies
have pointed to digital media as a promising source of revenue growth -- but as
2012 draws to an end, it’s clear that this promise is still more theoretical
than real, while ad dollars continue to migrate away from traditional channels.
This is particularly true for broadcast radio groups and newspaper publishers,
whose 2012 results have (so far) offered little in the way of digital cheer.
Q3 B-to-B Digital Ad Revenue Up 16%
Business-to-business media revenue shows a
continued migration to digital advertising, according to ABM’s 2012
third-quarter BIN Report. Compared to the corresponding quarter in 2011,
print ad revenue dipped by $121 million, but over the same periods, online ad
sales more than made up the loss, rising $161 million. With event revenue
basically flat for the quarter, the entire industry seems to be holding steady
compared to last year.
USPS Picks UM as Media Agency
The
U.S. Postal Service has selected Interpublic Group of Cos' UM as
its media agency, Ad Age has learned.
A USPS spokeswoman confirmed the UM
appointment but declined to provide additional details at this time. Campbell-Ewald
and UM didn't immediately respond to a request for comment.
USPS Taps Pitney Bowes
USPS Taps Pitney Bowes Automated Services Technology:
Pitney Bowes technology was selected by the U.S. Postal Service (USPS) to begin providing support and maintenance of its network of postal meters. A 6-year contract valued at up to $32 million for meters and meter supplies will enable the Postal Service to nationally standardize its meter needs using a single leading edge design. The contract also includes the provision of systems and support to meet the U.S.
Pitney Bowes technology was selected by the U.S. Postal Service (USPS) to begin providing support and maintenance of its network of postal meters. A 6-year contract valued at up to $32 million for meters and meter supplies will enable the Postal Service to nationally standardize its meter needs using a single leading edge design. The contract also includes the provision of systems and support to meet the U.S.
Tribune Emerges from Bankruptcy
Tribune Company, the big broadcasting and
newspaper group, emerged from bankruptcy protection Monday -- and is seemingly
ready to be sold off to a number of potential media buyers.
With a new board of directors composed mostly of entertainment-industry veterans, the company has now exited bankruptcy after four years -- one of the longest in U.S. corporate history.
With a new board of directors composed mostly of entertainment-industry veterans, the company has now exited bankruptcy after four years -- one of the longest in U.S. corporate history.
Hometown News Closes Six Papers
Hometown News closed six newspapers in the Upstate - The Boiling Springs
Sentry, The Blacksburg Times, The Middle Tyger Times, The Inman Times, The
Whitmire News and The Woodruff News. Employees worked their last day on
Wednesday.
Car & Driver Sent to Spin Subscribers
The
world may not be ending today, but Spin’s
existence as a print magazine is. The Buzzmedia-owned indie music title, which reduced
its frequency earlier this year before dropping
its November/December issue, announced
that it would stop publishing a print edition with the September/October 2012
issue and serve out subscribers' orders with, oddly, Car and Driver.
The
substitution of Hearst’s automotive title for an indie music magazine seems
like a head scratcher, to say the least.
Deluxe Launches Multimillion-Dollar Ad Campaign
Deluxe Will Rely on Multimillion-Dollar Advertising Campaign:
Deluxe Corp. is so set on revamping its stodgy image as a check maker that it’s launching a major ad blitz to show all small businesses that it is ready to serve them. The goal is to replace Deluxe’s stale image as the purveyor of paper checks with the fresh impression that it’s a solution genie for small businesses needing forms, logo and graphic designs, digital printing, software or Web and marketing services.
Deluxe Corp. is so set on revamping its stodgy image as a check maker that it’s launching a major ad blitz to show all small businesses that it is ready to serve them. The goal is to replace Deluxe’s stale image as the purveyor of paper checks with the fresh impression that it’s a solution genie for small businesses needing forms, logo and graphic designs, digital printing, software or Web and marketing services.
New Year Predictions: Print Research International's Charnock
New Year predictions - Print Research International's John Charnock:
What do you think will represent the single biggest opportunity for printers in 2013 and why?
For many printers there are almost too many opportunities. Large format, 3D, digital, multi-channel communication, etc. The secret is choosing which ones to pursue and which ones not to. The consolidation of our industry is well underway and printers need to become entrepreneurial in their outlook and leverage some of those opportunities to their advantage. That does not mean do it all, however; printers must focus on what their customers require and deliver appropriate solutions.
What do you think will represent the single biggest threat for printers in 2013 and why?
Over-leverage, lack of resources and doing many things half-heartedly instead of fewer things really well...
What do you think will represent the single biggest opportunity for printers in 2013 and why?
For many printers there are almost too many opportunities. Large format, 3D, digital, multi-channel communication, etc. The secret is choosing which ones to pursue and which ones not to. The consolidation of our industry is well underway and printers need to become entrepreneurial in their outlook and leverage some of those opportunities to their advantage. That does not mean do it all, however; printers must focus on what their customers require and deliver appropriate solutions.
What do you think will represent the single biggest threat for printers in 2013 and why?
Over-leverage, lack of resources and doing many things half-heartedly instead of fewer things really well...
New Year Predictions: HP's Zioni
New Year predictions - HP's Ronen Zioni:
What do you think will represent the single biggest opportunity for printers in 2013 and why?
The opportunity for diversification. Digital printing technologies and economic conditions are fostering a softening of the traditional areas of operation in the graphic arts - but clearly, there are markets where digital print has started to make its presence known like never before, including labels and packaging and newspapers. More and more general commercial printers are expanding - via digital printing technologies - into the consumer photo-specialty market, or into large format printing, and other areas that a general commercial printer would never have approached before...
What do you think will represent the single biggest opportunity for printers in 2013 and why?
The opportunity for diversification. Digital printing technologies and economic conditions are fostering a softening of the traditional areas of operation in the graphic arts - but clearly, there are markets where digital print has started to make its presence known like never before, including labels and packaging and newspapers. More and more general commercial printers are expanding - via digital printing technologies - into the consumer photo-specialty market, or into large format printing, and other areas that a general commercial printer would never have approached before...
New Year Predictions: Roland DG's Newman
New Year predictions - Roland DG's Brett Newman:
What trend do you think 2012 will remembered for?
I think it will be the year when digital printing in all its forms truly cames of age. There was no better representation of this than at Drupa 2012. Digital was everywhere - it was where the buzz was and where the innovation was. I think it was a major milestone in the evolution of digital printing, and digital - whether wide format or cut-sheet - really dominated the show. Across the wide format sector, we saw printers really start to embrace the broad range of applications wide format printers can offer. We also witnessed a strong drive from printers towards purchasing a complete solution sourced from a single, trusted provider as printers sought to have the edge in terms of quality, consistency and continuity with their wide format machines...
What trend do you think 2012 will remembered for?
I think it will be the year when digital printing in all its forms truly cames of age. There was no better representation of this than at Drupa 2012. Digital was everywhere - it was where the buzz was and where the innovation was. I think it was a major milestone in the evolution of digital printing, and digital - whether wide format or cut-sheet - really dominated the show. Across the wide format sector, we saw printers really start to embrace the broad range of applications wide format printers can offer. We also witnessed a strong drive from printers towards purchasing a complete solution sourced from a single, trusted provider as printers sought to have the edge in terms of quality, consistency and continuity with their wide format machines...
Friday, December 28, 2012
East Coast Port Strike Averted
The “container cliff” has been averted.
On Friday, the dock workers’ union reached a
tentative agreement with shippers and port operators on the East Coast, federal
mediators said.
The breakthrough in talks means that the country won’t have to go through a
strike by 14,500 dock workers from Houston to Boston — a move that could
have been quite disruptive to the U.S. economy.For months, the International Longshoremen’s Association and the U.S. Maritime Alliance have been battling over the issue of “container royalties,” a fee paid by shipping companies that is used to augment worker wages and benefits. That issue now appears to be resolved in principle, mediators said.
The union and the shipping companies will now extend the deadline another 30 days while they hash out the remaining issues on a new collective bargaining agreement.
S&P Raises NewPage Credit Rating
U.S.
coated paper manufacturer NewPage Corp. announced that it has emerged from Chapter 11 bankruptcy protection
and closed on its exit financing. We (Standard & Poor's) are raising the corporate credit
rating to 'B+' from 'D'. We are
also assigning our 'BB' issue-level rating to the company's six-year, $500 million senior secured term
loan. The term loan has a recovery
rating of '1'. The stable
outlook reflects the lower post-emergence leverage and good prospects for meaningful free cash flow
generation over the upcoming 12 to 18
months despite the significant challenges in declining North American
coated paper end markets. In addition,
the outlook incorporates our view of the
company's strong liquidity position given the lack of financial
maintenance covenants and no significant
debt maturities over the next five years.
Oji Turns to Biomass
Oji Holdings Corp, which is
now focusing on selling biomass power to take advantage of government subsidies
for renewable energy and to address the slide in paper sales.
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According to Shoji Fujiwara, chairman of Oji Green Resources Co, they are planning to build biomass power plants fueled by wood on the northern island of Hokkaido and the southern island of Kyushu. The company, the world’s largest corporate user of renewable energy, will spend 20 billion yen (approx. $233.5 million) to construct the plants and after three years, plans to sell the electricity to be generated by the units. Potential customers for this particular project are Kyushu Electric Power Co. and Hokkaido Electric Power Co. with a potential 2 billion income per year for each utility. Oji is investing around 60 billion yen ($700 million) for solar, geothermal and hydro energy projects.
According to Shoji Fujiwara, chairman of Oji Green Resources Co, they are planning to build biomass power plants fueled by wood on the northern island of Hokkaido and the southern island of Kyushu. The company, the world’s largest corporate user of renewable energy, will spend 20 billion yen (approx. $233.5 million) to construct the plants and after three years, plans to sell the electricity to be generated by the units. Potential customers for this particular project are Kyushu Electric Power Co. and Hokkaido Electric Power Co. with a potential 2 billion income per year for each utility. Oji is investing around 60 billion yen ($700 million) for solar, geothermal and hydro energy projects.
Top Five DM News Stories
It's been a long year and a busy one for
direct marketers. The USPS topped the headlines and mobile marketing continued
to mature. Just in case you missed any of the action, we've pulled together the
top Direct Marketing News content of 2012 for you, both web and print.
So, pour yourself a glass of early champagne and have a scroll.
Top five 2012 stories on
dmnews.comUSPS expects Senate action on postal bill: Political gridlock in Congress was a big problem for the USPS in 2012.
DMA: Direct mail response rates beat digital: The Direct Marketing Association found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%.
JCPenney overhauls marketing, promo strategy: JCPenney got a new logo and completely revamped its pricing, branding, promotions, as well as refreshing its stores.
Google finally opts for a 'Do Not Track' option: Analysts speculated the reasoning behind Google's 'Do Not Track' addition to Chrome, and questioned whether legislation will ensue nonetheless.
USPS officially announces gopost pilot: The USPS officially announced the pilot program of its gopost parcel delivery lockers, which the USPS began implementing in Northern Virginia in February.
2012 Top Magazine Launches
The two “most notable” magazine launches of 2012 were
(in this order) a magazine aimed at the kind of extreme gun enthusiasts who
covet assault weapons, and a magazine aimed at young children,
according to an annual list published by consumer magazine trend follower,
Samir Husni, a professor at the University of Mississippi, who is also known as
the “Magazine Guy.”
The aptly named Recoil ranked No. 1, Husni explained to online business news service CommPRO.biz, because it is “an artfully-done, gun-lifestyle magazine that is selling for as much as $125 an issue on eBay.”
No. 2 Highlight’s Hello, a spinoff of the long-running children’s magazine, which Husni says is aimed at ages 0-2, although its readership likely skews on the higher end.
No. 3: Dujour (targets the $5 million net-worth crowd)
No. 4: Howler (aimed at soccer enthusiasts)
No. 5: Cosmopolitan for Latinas (for Latinas, of course)
The aptly named Recoil ranked No. 1, Husni explained to online business news service CommPRO.biz, because it is “an artfully-done, gun-lifestyle magazine that is selling for as much as $125 an issue on eBay.”
No. 2 Highlight’s Hello, a spinoff of the long-running children’s magazine, which Husni says is aimed at ages 0-2, although its readership likely skews on the higher end.
No. 3: Dujour (targets the $5 million net-worth crowd)
No. 4: Howler (aimed at soccer enthusiasts)
No. 5: Cosmopolitan for Latinas (for Latinas, of course)
2012 Media Advertising Up 5.4%
Media advertising spending grew 5.4% to just
under $519 billion in 2012 -- up over the 3.6% growth rate in 2011, says
eMarketer. This year's growth rate will continue at about the same levels
through 2016, topping out at $628 billion.
This year, Latin America witnessed the fastest growth of any region -- up 11%
to $34.66 billion, climbing to $51 billion by 2016.Estimates are that China's ad spending will grow 13% this year to $42.6 billion, eMarketer says. China will also continue to climb -- albeit at a somewhat smaller rate, adding on 12%,11%, 10% and 10%, in the coming years, getting to $64 billion by 2016.
Overall, the Asia-Pacific region will grow 8.5% and will continue to climb near double-digit percentage gains over the coming years.
Though eMarketer estimates U.S. advertising spending this year at an aggressive 4.9% -- higher than other growth projections -- its actual spending number is way below that of other industry projections.
Vice Buys i-D
While the magazine has been on the edge of culture--including fashion--since inception, it's never been a fashion brand. The acquisition of British style title i-D brings them into that realm.
Terms of the deal were not disclosed.
M&A Hits Prerecession Levels
M&A Hits Prerecession Levels: M&A activity skyrocketed to prerecession levels in several major industry sectors, according to a year-end report from investment banking firm The Jordan, Edmiston Group (JEGI).
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