It's been a long year and a busy one for
direct marketers. The USPS topped the headlines and mobile marketing continued
to mature. Just in case you missed any of the action, we've pulled together the
top Direct Marketing News content of 2012 for you, both web and print.
So, pour yourself a glass of early champagne and have a scroll.
Top five 2012 stories on
dmnews.comUSPS expects Senate action on postal bill: Political gridlock in Congress was a big problem for the USPS in 2012.
DMA: Direct mail response rates beat digital: The Direct Marketing Association found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%.
JCPenney overhauls marketing, promo strategy: JCPenney got a new logo and completely revamped its pricing, branding, promotions, as well as refreshing its stores.
Google finally opts for a 'Do Not Track' option: Analysts speculated the reasoning behind Google's 'Do Not Track' addition to Chrome, and questioned whether legislation will ensue nonetheless.
USPS officially announces gopost pilot: The USPS officially announced the pilot program of its gopost parcel delivery lockers, which the USPS began implementing in Northern Virginia in February.
