Wednesday, January 2, 2013

New Year Predictions: Print Research International's Charnock

New Year predictions - Print Research International's John Charnock:
What do you think will represent the single biggest opportunity for printers in 2013 and why?
For many printers there are almost too many opportunities. Large format, 3D, digital, multi-channel communication, etc. The secret is choosing which ones to pursue and which ones not to. The consolidation of our industry is well underway and printers need to become entrepreneurial in their outlook and leverage some of those opportunities to their advantage. That does not mean do it all, however; printers must focus on what their customers require and deliver appropriate solutions.
What do you think will represent the single biggest threat for printers in 2013 and why?
Over-leverage, lack of resources and doing many things half-heartedly instead of fewer things really well...