Wednesday, September 25, 2013

Print, Print Covers Still Key

http://www.adweek.com/news/press/ew-editor-says-print-covers-will-always-be-most-important-thing-152714
This morning at the Times Center, a trio of top Time Inc. entertainment editors—People’s Larry Hackett, Entertainment Weekly’s Jess Cagle and People En Español’s Armando Correa—gathered for a panel discussion about the “evolution of digital celebrity reporting.”
“The print product is still the most profitable thing we do, but in 10 to 15 years, even if everything changes, the cover is still going to be the most important thing in this industry,” Cagle said. Eventually, he added, the print product could even become the loss leader that feeds all of the magazine’s other revenue streams.