Investment in
new production technology jumps way up.
After a four-year decline, new technology investment has suddenly jumped up significantly, according to FOLIO:’s 2013 manufacturing and production technology survey. This drastic spike brings new tech investment above 2008 spending levels. All of this is coming at a time when respondents are indicating slightly higher satisfaction levels with the technology used to produce print and digital content.
The
more positive outlook and loosening of spending constraints on new technology
are emerging as the mobile publishing market is exploding, necessitating
increased investment as reader engagement is sourced more and more from this
platform. While print is still the dominant platform for revenue, not to
mention readers, publishers are making significant investments in increasing
numbers to overhaul their digital platforms to accommodate and facilitate
mobile use.
After a four-year decline, new technology investment has suddenly jumped up significantly, according to FOLIO:’s 2013 manufacturing and production technology survey. This drastic spike brings new tech investment above 2008 spending levels. All of this is coming at a time when respondents are indicating slightly higher satisfaction levels with the technology used to produce print and digital content.
