Wednesday, September 25, 2013

Hearst’s Carey Bullish on Launches

http://ipdahome.org/newsstand/?cat=296
In a 1-minute video interview, Hearst Magazines president David Carey says Hearst continues to launch new magazines because of their proven power to quickly build consumer and advertiser support. Examples: Food Network Magazine, which regularly sells 550,000 copies on the newsstand, and HGTV Magazine, which “in its first full year, is just a juggernaut.”