report from the
Shullman Research Center. However, affluent Millennials engage most with ads on
smartphones, and affluent Boomers engage most with ads in newspapers. For
ultra-affluent Gen X’ers, magazines rank #1 in both reach and engagement, with
76% of this group seeing these ads in the last 30 days, and 69% being
interested in them. For ultra-affluent Boomers, newspaper ads rank #1 in
engagement, with 57% being interested in newspaper ads; magazine ads #2, with
53% interest level.
