In the year following the exit
of Borders from the book retail scene, online retailers -- led by Amazon --
earned 44 percent of Americans' book dollars, up from 39 percent in 2011. The
insights into where book buyers are spending come from the 2013 U.S. Book
Consumer Demographics and Buying
Behaviors Annual Review, the publishing industry's only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers. The Review, an information staple published this month by Bowker® Market Research and industry trade magazine Publishers Weekly, notes that while book retailer Barnes & Noble (including BN.com) remained the second largest bookselling outlet, it depended more on sales of print books in 2012 than it did in 2011, with consumer ebook spending there declining from six percent in 2011 to four percent.
Behaviors Annual Review, the publishing industry's only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers. The Review, an information staple published this month by Bowker® Market Research and industry trade magazine Publishers Weekly, notes that while book retailer Barnes & Noble (including BN.com) remained the second largest bookselling outlet, it depended more on sales of print books in 2012 than it did in 2011, with consumer ebook spending there declining from six percent in 2011 to four percent.
Among the Review's highlights:
Women increased their lead
over men in book buying, accounting for 58 percent of overall book spending in
2012, up from 55 percent in 2011. However, men are bigger hardcover buyers -
the only area where their buying outpaces women's.
