Over the last four months, LinkedIn, always
living in the shadow of the sexier social platforms, has quietly built out a
publishing platform. It is now a publisher in its own right, under former
Fortune editor Dan Roth, with LinkedIn
Today feeding aggregated articles from more than 1 million
publications to LinkedIn’s 200 million users based on their preferences. It
complemented that with an original publishing effort around “influencers,”
recruiting a who’s who of business like Richard
Branson, T.
Boone Pickens and Ari Emanuel,
and about
250 others.
