If you can just step back for a moment and look,
not as an active member but rather as a voyeur, you will see that we, too, are
not at liberty to be inactive participants in our industry and its future.
There are some publishers who are timidly seeking an easy way through the
technologic turmoil, and there are those that are active participants in the
future.
What makes this timely for me is the news last week about Time Inc. negotiating
to sell off some of their large titles. I see this move as “being a very active
participant in our future.” Time Inc. has always been a smart company that has
seen and acted on the future before any other publisher. There are numerous
actions that they have taken years before the rest of the industry
followed. And there is a forward thinking angle that many have missed in
the guess work of their current action.
