http://adage.com/article/special-report-marketer-alist-2013/gap-s-global-marketing-focus-fuels-major-retail-rebound/243763/
Gap Inc. spent several years as a
punching bag for Wall Street, thanks to slipping sales, marketing missteps and
an indistinct positioning among some of its core brands. But the company is
swinging back.
Its stock hit a 52-week high last month. Net sales for the second quarter
rose 8%, while sales for July were up 5%. Global expansion and the rapid
creation of strong global marketing teams is fueling growth. Gap Inc. rounded
out its trio of global chief marketing officer positions this year, with
appointments at Old Navy and Banana Republic. Marketing across its brands is
benefiting from increased investment and fresh ideas.
