Does your business need direct mail marketing in this age of digital
advertising? While many people think ‘no’, direct mail still has a place in
marketing. It all depends on how you are utilizing this medium. Don’t mass mail
plain old letters, that’s not going to bring in customers any more effectively
than placing a plain website with just your logo on it into cyberspace. There
are some tricks that will get your mail noticed instead of tossed.
Cost
While it might sound counter to what you’ve learned about direct mail,
sending advertising through snail mail may cost the same or even a little less
than digital advertising. The follow through on direct mail can be higher than
that of pay per click advertising. Clicks may not result in a sale, while still
costing your business up to or well over the amount of postage per direct
letter. Even with the addition of printing and envelopes, you may spend far
less on direct mail than digital advertising.Postcards
Postcards are an effective method for reaching an audience right at the mailbox. The postcards are easy to scan for information. A quick message can be conveyed to an audience without forcing them to open an envelope. People are aware of what they’ve received as opposed to blank envelopes that do not give any indication that the material inside is advertising. And more..
