Tuesday, August 27, 2013

Rodale Publishing Custom Magazines for Hotel Chains

http://www.foliomag.com/2013/rodale-publishing-custom-magazines-hotel-chains#.Uh0JJ7yYyKw
Rodale Grow, the content marketing agency of Rodale Inc., will publish magazines for two hotel chains owned by Hilton Worldwide. The Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts will both launch luxury magazines focused on their unique collections of lifestyle brands.
The bi-annual titles will have free print issues, available in-room at hotels and resorts globally, and be digitally distributed via Flipboard, iTunes and the Google Play Store. 
“Rodale has been increasingly involved in custom publishing over the past several years,” says Robert Novick, SVP, international, business development and partnerships for Rodale in a statement. “We’re looking to expand even more this year and next in both digital and print."