After a devastating newsstand sales environment during the
first quarter, 2013, second quarter numbers were improved, but were still down
compared to the same period in 2012. Second quarter sales were helped by the
fact that there were over six hundred more releases in the second quarter 2013,
compared to second quarter, 2012. While the AAM
estimated first half sales down 10.6% in dollars, MagNet's numbers,
which include sales of all titles sold at retail, including the over 300 titles
tracked by the AAM, has dollar sales down in the US by 9.25%, and by 9.4% in
the US and Canada combined. Our numbers include book-a-zine titles, which
continue to perform well, and aren't tracked by the AAM. Several other titles
performed well in the first half 2013, including Sport's Illustrated, HGTV,
Woman's Day, Shape and Vogue. Many gun titles performed well also, as reflected
in the Outdoors subject category sales jump of 13.7% compared to 2012.
