Mag+ announced its partnership with Appboy Wednesday,
bringing a new management platform to the company’s various digital publishers
looking to deepen reader relationships on mobile.
Mag+, a publishing platform for creating content optimized
for mobile, counts magazines like The Atlantic and New York Magazine and
international corporations among its customers. These publishers will now have
access to Appboy’s mobile relationship management (MRM) platform to build their
businesses through mobile. “Monetization
and engagement are the biggest challenges of digital publishing today,”
contends Mike Haney, Mag+ co-founder and chief creative officer, in a
statement. “Appboy helps companies by offering deep insights about their
readers and targeted communications to segments of those readers.” In a rapidly
evolving mobile ecosystem, the partnership between the two companies will help
Mag+’s nearly 1,500 apps build a long-term, sustainable mobile business,
contends Mark Ghermezian, CEO of Appboy. “By bringing sophisticated marketing tools to
mobile, the platform empowers digital publishers to derive more value from
their apps,” says Haney.
