Monday, July 15, 2013

Regional Mag Maryland Life Closes Down

Regionals were among the most-launched magazines in the first half of 2013, but there's still churn in the segment.
Great State Publishing and its chief editorial product, regional magazine Maryland Life, have shut down after nine years, the company announced in a statement. The already-released June issue will be its last. 
Dan Patrell, publisher and editor-in-chief of Maryland Life, blamed the closing on a lack of sales.
"We were actually doing well in advertising sales individually with our account executives, but the bottom line was that I didn't have enough of them and had a bear of a time finding additional salespeople or ways to increase the [existing] revenue streams," he tells FOLIO:. "The model that we had, as fantastic as the editorial was, wasn't sustainable."