Forbes Media today announced the promotion of Mark Howard to Chief Revenue
Officer. Previously, he was senior vice president, digital advertising
strategy. Forbes Media Chief Revenue Officer Meredith Levien has decided to
leave Forbes to assume the role of executive vice president, advertising at The New York Times.
http://www.adweek.com/news/advertising-branding/new-york-times-names-new-ad-chief-151168
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in March, The New York Times Co. announced
a new structure, recognizing a need to speed up its operations and boost
its digital operations amid a slump for print newspapers. The company created
three new groups, for digital products and services, print products and
services, and advertising. Today, the Times continued that process, naming Meredith
Levien from Forbes to head up the last one.
As
evp of advertising, a newly created position, Levien will oversee advertising
revenue coming from all the Times’ products and services. She’ll be on the
executive committee and report directly to Times president and CEO Mark
Thompson, starting Aug. 5.
Forbes has found success in its digital sales lately, but its team is in the
midst of a shakeup.
Programmatic and native sales advocate Meredith Levien has left her role as
Forbes Media Chief Revenue Officer to become executive vice president of
advertising at The New York Times. Mark Howard, previously the senior vice president of digital advertising strategy at the company, will assume Levien's CRO role, effective immediately.
The move is the second major leadership change in as many weeks for Forbes. Mike Smith, formerly chief digital officer of Forbes Media, was recently named vice president of revenue platforms and operations for Hearst Magazines Digital Media.
