http://www.dmnews.com/more-than-one-in-10-emails-are-faulty/article/305410/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29&utm_content=Netvibes
Marketers have a tough enough time getting into the inbox of the right
customers at the right time. The last they need is to make it tough for
customers who receive those emails to take action. But this is too often the
case. More than one in 10 emails from major brands and marketers contain at
least one faulty feature, according to a new study by Innovyx Inc. Additionally, 9% of emails
read on mobile phones and tablets contain one or more broken links, and more
than 5% of emails contain a broken image.
The email and digital messaging agency analyzed more than 5,000 marketing
emails and found that more than 11% of all marketing emails had one or more
broken links. Innovyx primarily reviewed emails that were sent as part of a
loyalty program or customer lifecycle series during May and June 2013.
