Direct Marketing's Media Take Over
As a student of statistics, my college years were steeped in the study of
probability and likelihood, from survey sampling to process control and
regression modelling. But without any professional work experience to apply it
to, it wasn't until I saw the 2001 film Traffic that the real
implications of statistics for business truly resonated with me. In one scene,
a Mexican drug cartel member described how it used predictive analytics and
regression models to plan border crossings. It was an epiphany, adding new
meaning to the direct marketing adage of “right time, right place."
