There’s more to obtaining print bids than price. When
deciding on a printer, most retailers focus on print manufacturing, paper and
distribution (i.e., co-mail, freight and postage) costs. However, there's more
to obtaining print bids than price. Printer lead times (i.e., the schedule) are
also an important consideration. For example, the dates mail tapes and creative
files are due to a printer shouldn't be assumed or taken for granted because
they vary greatly. While this may not be a direct cost, long lead times from
your printer can affect your sales and bottom line.
