Thursday, May 30, 2013

Print Reading Audience Up

Magazine Audience Sizes Flat-to-Growing, Per GfK MRI Numbers
Print reading audiences are on the rise, according to spring 2013 data released this week by measurement firm GfK MRI. Of the 181 titles surveyed, about 42 percent or 76 titles saw print audience size increase by 5 percent or more from spring 2012 to spring 2013.
About 35 publications saw audiences grow from 5 to 10 percent, while 41 saw gains of 10 percent or more.