USPS Names McCann Creative Agency

After a lengthy review, the U.S. Postal Service has tapped McCann to serve as its creative agency of record, awarding the Interpublic Group of Cos.' agency a contract that can last up to nine years. In doing so, the USPS is consolidating a variety of marketing services duties under McCann Worldgroup shops. In January, Universal McCann was named the Postal Service's media agency of record, and it had also been partnering with Weber Shandwick for PR duties. MRM is also working with USPS. The USPS didn't respond to a request for comment by press time and McCann Worldgroup declined to comment on the matter. The other contenders were not disclosed.