Monday, April 29, 2013

RH Mails Spring 2013 Catalog

The Spring 2013 Restoration Hardware catalog has arrived and this is notable for just a few reasons.
It is not one catalog, it is six. 
And it appears Restoration Hardware is rebranding itself RH, or so each catalog is labeled.
At a total of 1,598 pages, the six books cover: Small Spaces; Objects of Curiosity; Tableware; Baby & Child; Outdoor & Garden; and Interiors – the biggest in the collection. 
They are beautifully photographed, as you might imagine, evoking a sense of world travels and the well-worn comfort of Gucci loafers.
 It's an interesting approach, a traditional printed catalog, at a time when even a full 140 character tweet seems too long.