Two
years ago, Men's Fitness put Vin Diesel on its cover,
wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed
"Instant muscle" and "53 fat-burning tips." Vin is back for
the June issue, and while he’s still showing off his biceps, this time he’s
sporting John Varvatos and Banana Republic.
Sitting
at a long conference table in the offices of American Media Inc., chairman David Pecker placed the 2011 issue alongside
the new one to underscore the point: Men's Fitness, long the province of
workout tips and Gatorade ads, is going in an upscale lifestyle direction to
compete with the likes of Men’s Health, Details and GQ.
