http://adage.com/article/news/women-s-health-mag-partners-birchbox-april-edition/240138/
Rodale-owned Women's Health magazine is
teaming up with Birchbox, one of the biggest subscription-commerce players, for
a custom-box with a "wellness" theme next month
As reported a few months back, publishers have
increasingly been dabbling with subscription commerce -- a model in which users
pay an annual subscription and receive boxes filled with products and samples
at regular intervals -- as a way to help expand their reach, and importantly,
to help demonstrate a value-add to advertisers. Cooking Light for example,
recently partnered with a player called CraveBox to white-label a discovery
boxes that put magazine advertisers' products into the hands of subscribers.
