Publishers Tighten the Paywall Meter:
RR Donelley's metered paywall system Press+ has been keeping tabs on how its 400 customers are executing on their paid content strategies. According to a recent data report, the company says its customers are generally increasing subscription prices while lowering their meters. In other words, readers are paying more while free access for non-subscribers decreases.
According to Press+, the average monthly subscription price has gone up almost 40 percent since July 2011. Along with that trend, publishers are starting to tighten the meter, decreasing the number of stories non-subscribers are allowed to see before they're presented with an offer to pay up.
