Tuesday, March 12, 2013

Direct Response Ads Drive Growth for AARP's Bulletin

Direct Response Ads Drive Growth for AARP's Bulletin: AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.
There a bright spots in in magazine publishing, most of which revolve around niche publications with a very specific—and interested—readership. Shelagh Miller, VP of AARP's has seen advertising rates from AARP's various publications grow steadily amid the downturn.
The AARP Bulletin, published 10 times a year, covering key issues relevant to AARP's demographic: news about Federal policies that might affect, say, social security or healthcare, and scam alerts. Revenue growth in AARP Bulletin has increased more than 22% since 2011.