After surging during the Great Recession, the old-fashioned savings tool seems to have lost favor among consumers. Or has it?
Coupon industry insiders disagree on whether the drop is an aberration caused by a poor mix of coupon offers in 2012 or whether it signals the beginning of the end of the paper coupon era... -->
In 2012, manufacturers put the brakes on coupons. The coupon values became skimpier, the expiration dates shorter and oftentimes, the coupons were requiring that you buy two or even three of an item before you get your 55 cents off.
