Association Magazines Expanding Platforms

Association Publishing Market Puts Digital in Focus:

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In the United States and elsewhere, there is an association for everything—from toilets to tech organizations, these groups stand to protect and promote the goals of their own industry sectors in a variety of ways, and many do so with magazines.
But association magazines, while maintaining their importance as member benefits, are quickly expanding their missions across platforms, and their parent organizations are making cross-platform information services a high priority.