Friday, February 22, 2013

The Rise of the Artisanal Magazine

Anybody who has had a hand in putting together a magazine, be it a homemade music zine or a big glossy mass-market production, knows that it isn’t cheap. You might not be dealing with the same numbers as Newsweek, but the paper, ink, and staples add up. So by that logic, it isn’t impossible to imagine a supermarket checkout line without copies of Bon Appetit, or your local newsstand selling digital subscriptions to Rolling Stone. The magazine might not be dying, but big business would probably say the magazine is obsolete.