Friday, February 22, 2013

MediaPost Weekly Mag Bag

The newly created Esquire Network, formed by a partnership between Hearst and the cable network previously known as G4, has added two industry veterans to its executive team. Deena Stern will serve as head of marketing, with responsibility for marketing and strategic planning for on-air, off-air, digital and ad sales solutions. She previously served as vice president of brand marketing at Comedy Central, a role she held since 2007. Katherine Nelson will serve as head of communications, with responsibility for corporate communications and program publicity. The Esquire Network will debut on April 22, 2013
Bonnier Promotes Murphy to CMO, Men’s Group
Bonnier Corp. has promoted Elizabeth Burnham Murphy to the role of chief marketing officer for its Men’s Group, which includes titles like Popular Science, Field & Stream, Outdoor Life and Cycle World. This is a new position for the company. Burnham Murphy previously served as associate publisher of marketing and online services for Bonnier’s Outdoor Group
And more...