http://thedigitalnirvana.com/2013/02/personalization-is-creepy-but-who-cares/
A
study by JWT reinforces what we are hearing on a regular basis now . . .
people think the fact that marketers can get a 360-degree view of their
behavior and use that information to target them is creepy. But hey, if
it benefits them, who cares?
Highlights:
It feels like
Big Brother is watching me (65%)
The idea of
being tracked and analyzed makes me nervous (64%)
It makes me feel
violated (51%)
I think this
will help simplify my life (48%)
But:
It’s okay with
me as long as I save money (64%)
It’s okay with
me as long as I get relevant offers (62%)
It’s okay with
me as long as it makes shopping easier (56%)
